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tv_talk2025-10-07 12:16 pm
TV Tuesday: Getting Your Attention
Open to: Registered Users, detailed results viewable to: All, participants: 51
How do you feel about ads in your TV programs?
I don't mind them
5 (9.8%)
I dislike having ads
15 (29.4%)
I hate having to see ads
23 (45.1%)
I like watching ads
2 (3.9%)
It depends on the ads
3 (5.9%)
It depends on the shows
3 (5.9%)
How many ad seconds per half hour are too much?
Any
24 (50.0%)
10-20 seconds total
4 (8.3%)
Up to 60 seconds total
5 (10.4%)
Up to 120 seconds total
10 (20.8%)
Up to 240 seconds total
4 (8.3%)
Up to 360 seconds total
1 (2.1%)
Over 360 seconds
0 (0.0%)
Have you ever gotten personalized ads when watching shows?
Would you prefer product placement to ads?
Yes
3 (6.0%)
No
18 (36.0%)
Depends on how intrusive the product placement is
25 (50.0%)
Depends on the show
3 (6.0%)
Depends on the products
1 (2.0%)
If you don't like ads, what makes them intrusive?
Takes time to watch/forward through
28 (58.3%)
Too much repetition of the same ad/product
38 (79.2%)
Interrupts the narrative too frequently
33 (68.8%)
Jarring shift from show to ad
33 (68.8%)
Ads are louder than shows
32 (66.7%)
Causes technical problems
8 (16.7%)
Something else I'll mention in comments
3 (6.2%)
Are there ads you would like to see?
No
33 (67.3%)
Yes, if they featured products I like
1 (2.0%)
Yes, if they featured people I like
3 (6.1%)
Yes, if they were funny
7 (14.3%)
Yes, if they were emotional/enjoyable
6 (12.2%)
Yes, if they were for other shows I might like
10 (20.4%)
Yes, if they were for tie-in things to the show I'm watching
3 (6.1%)
Yes, if they were gamified
0 (0.0%)
Yes, if the product connected to the show in a fun way
4 (8.2%)
Yes, something else I'll mention in comments
3 (6.1%)
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I think ads per hour...are okay. Not by half hour. Per hour. If it's not a streaming service I pay for. If I pay for the streaming service, I don't want ads. Why would I want ads there?
On normal linear tv, I'm sort of okay with ads at the 45 min mark. (Exceptions apply on certain public broadcasters, which don't anyway around here.) I prefer ads that tell a story or that are enjoyable. There used to be an add for Merci chocolate that started out at like I think a minute or even 90 seconds. Now I think it's maybe 30 seconds It's annoying. Give me a story, give me hope, give me something. So, there are stupid stories, but meh.
Otoh, I don't really care about celebrities in ads. At all. I'm less likely to buy the product, actually.
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There have definitely been many well done ads, though it seems to me it's a tricky balance between making an ad that's enjoyable and gets people's attention vs actually convinces you to check out the product. For example, a lot of people liked the ad series with the Clydesdale and dog, but what does that have to do with the beer?
I've also marveled at how there is so much focus on ads before and after the Super Bowl, and wonder if any other country would do this besides the U.S.
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When the Superbowl airs in Canada, we don't see the infamous Superbowl ads -- we get our usual schlock of Canadian ads you'd see during any other sports broadcast. Most US network shows are bought by Canadian networks, and are simulcast here -- airing at the same day/time as they do on the US network, so again, we see only Canadian ads -- even if you opt to watch the show on the US network -- the Canadian network's feed it what you'll see.
The few times I do happen to see something that is 100% American, with the original US ads, I boggle at how prevalent ads for pharmaceutical products are. I guess in the US, they figure only old people still watch actual TV/have cable. I mean, we do get ads for pharmaceutical products in Canada, but here, you can't actually say what the drug is for, so the ads are very cryptic. Whereas in the US, I swear 2/3s of the ad are just the extremely long list of possible side effects/warnings about the drug.
(Couple of examples if curious -- Canadian ad for Ozempic: https://www.youtube.com/watch?v=yeZQHuaMdJM
Canadian ads for Viagra: https://vimeo.com/238623958)
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