Social Media superstar Eliza Dooley (Karen Gillan) has 263,000 followers who hang on to her every post, tweet and selfie. But after a workplace mishap goes viral, she quickly realizes that being "instafamous" isn't all it's cracked up to be and being friended is not the same as having actual friends.
She enlists co-worker and marketing guru, Henry (John Cho), to 'rebrand' her self-obsessed reputation and teach her how to connect with people in the real world. At first, Henry wants nothing to do with Eliza, who is the epitome of all he deems wrong with the app-addicted world. But soon, Henry takes pity on Eliza. With a few expert tweaks and some help from the effervescent office receptionist Charmonique (Randolph) and Eliza's quirky neighbor Brynn (Rachel), he can tone down her palette, teach her a few social graces, and help break Eliza of her instinct to put Internet connection above personal connection.
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