For some reasons I missed the rest of the article *facepalm* My apologies. Yeah, you're right. It's a tiny bit different in my country because quality on-demand TV is much more recent (except for people who have been on Netflix US for a long time) and we have a long-established 'tradition' of *cough*illegally*cough* downloading/streaming foreign stuff so people haven't really stopped doing that. But yeah DVRs and integrated recorders play a part too.